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CRM Solutions

Customer Relationship Management (CRM) solutions are vital tools that help businesses manage interactions with current and prospective customers by leveraging data and improving customer-related processes. CRM systems are designed to compile information across different communication channels, including a company’s website, telephone, email, live chat, marketing materials, and more recently, social media. Through CRM solutions, organizations can streamline processes, build customer relationships, enhance sales, and improve customer service while reducing costs and increasing profitability.

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The Role of Effective Customer Relationship Management (CRM) in the Customer Lifetime Value (CLV) of Banking and Financial Institutions

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